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Tag: Affiliate Management

Finding Toys Affiliates

We recently gave a live demo looking at how to find Toys & Games affiliates. The Publisher Discovery platform makes this really easy – and makes it easy to recruit them.

In the demo, which we recorded, Chris Tradgett talked through the opportunities facing affiliate managers. With the trends moving towards online retail, a 25-35% growth in online sales is being predicted for this Q4. In the Toys & Games vertical this is compounded by the prediction that 43.4% of UK toys & games sales will be made online by 2022.

Affiliates and Brand Building

Affiliates and Brand Building 27 Aug, 2020 Rob Haswell 6 min read Recently Chris Tradgett was in conversation with Simon Akers of Archmon in a webinar. We’d previously discussed how affiliates can be a key component in building a brand – and thought it would be the perfect subject for an online session. The Webinar was streamed […]

Taking Ownership of Publisher Growth

Taking Ownership of Publisher Growth 20 Aug, 2020 Rob Haswell 5 min read This article is based on a joint webinar by TUNE and Publisher Discovery on publisher growth. We joined with Brian Marcus, VP Global Marketing at TUNE to tackle the issues around growing your affiliate program. It’s no longer enough to ‘set and forget’ a new program; affiliate managers need to be […]

Planning Christmas in July

Planning Christmas in July 14 Aug, 2020 Rob Haswell 2 min read How to Plan for a Successful Q4 The world has changed a lot since Christmas 2019 – and that may mean we need to plan differently. In ecommerce, you really need to be asking “how can I  plan for ‘Christmas in July’“. We […]

Recruiting to Diversify Your Affiliate Program

Recruiting to Diversify Your Affiliate Program 12 Aug, 2020 Rob Haswell 4 min read This article was originally published in PerformanceIn – 10 August 2020   Diversify your affiliate portfolio Diversification of your affiliate program is looking like the hottest topic at the moment. While preparing this article, I read some other great recent blog posts published […]