Affiliate Marketing Books and Publications
Our selection of the best books for personal and program growth
Affiliate Marketing is a constantly evolving so you'd think that books on affiliate program management would end up out of date pretty quickly. The fundamentals remain fairly constant however, and the best of the books available remain a solid resource for any affiliate manager.
For anyone entering affiliate marketing, they are a great start point - along with any of the affiliate management training courses available. We'd also advocate following some of the great podcasts (see the link to the right).
The Authors
We've put together a list of some of the better books on the market for affiliate managers - written by some of best people in the industry and who've actually done the job.
So you can be assured that what the authors suggest is based on real-life operations of running an affiliate program - before they get around to putting these down in their books.
There are also a couple at the foot of the page aimed at new affiliates - and like so many of these it's promising a six-figure income with no work. It's doubtful many of the authors have achieved that themselves, though may have generated a few $$ from book sales.
Author:
Geno Prussakov
Affiliate Program Management - an Hour a Day
Affiliate Program Management: An Hour a Day is comprehensive and the largest piece of his work, revealing what it takes to set up a successful in-house affiliate program.
First written by renowned affiliate marketing thinker and writer, Evgenii Prussakov in 2007, most of the key parts of the book remain current and relevant.
Author:
Robert Glazer
Performance Partnerships®
Bob Glazer's book is an examination of the affiliate marketing industry – from its roots to the upcoming future. By drawing on his considerable experience he offers a perspective on the past and an understanding of its influence on the future of performance marketing.
Bob is a highly successful entrepreneur and the founder and CEO of Acceleration Partners, a global performance marketing agency. He shows that affiliate marketing can be a powerful tool to grow a business by paying only for what gives actual results.Read the first chapter for free
Author:
Geno Prussakov
A Practical Guide to Affiliate Marketing
Written as an indispensable handbook for all affiliate managers and merchants alike. The book provides concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated.
Author:
Shawn Collins
Affiliate Boot Camp
Shawn was one of the the pioneers of affiliate marketing way back when in 1997, so this is old school but still worth a read! Drawing on ten years of experience as an affiliate manager, he shares his process for cultivating and maintaining relationships with affiliates.
In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.
Authors:
Ted Sudol
Paul Mladjenovic
Affiliate Marketing for Dummies
It's useful to keep an eye on what affiliates are reading - and you should listen to the affiliate-focused podcasts too.
Affiliate marketing is ideal for bloggers looking to monetize their work. The book stresses that there’s always room for more new affiliates as the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows new affiliates how to get a slice of the pie!
Author:
Chloë Thomas
Ecommerce Marketing
Do you struggle to work out where to spend your marketing budget to grow sales?Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing?
This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Includes Affiliate Marketing as part of the total marketing mix.
Author:
Deborah Carney
What is an Affiliate Program and How Does it Work?
Deborah and Vinny talked to merchants that are considering setting up an affiliate program and outline what merchants need to know before making the jump into creating an affiliate program.
This is a transcript of a podcast, with some sound teaching points and a list of resources at the end of their short, instructional book.
Author:
Seth Yamkosumpa
Affiliate Program Management
How To Manage Your Affiliate Program: Secrets To A Successful Affiliate Program, with authors Calvin Woon and Jonathan Teng.
Author:
Bruce C Brown
The Complete Guide To Affiliate Marketing On The Web
The subject of thousands of hours interviewing hundreds of today's most successful affiliate marketing masters, this book is a compilation of their secrets and proven successful ideas. The book includes hundreds of tips and tricks to ensure a website is optimized for maximum search engine effectiveness, to drive traffic to a Web site and increase sales and profits. Includes actual case studies from companies who have used Bruce's techniques.
Author:
Mark Smith
Affiliate Marketing
This book offers some proven strategies for effective affiliate marketing - from an affiliate view. It sells itself on the idea of affiliate marketing as a means of a passive income - rather than a serious digital business. Although just a short read of 40 pages, it covers areas such as affiliate marketing scams, fraudulent networks and advertisers.
Key takeaways from this booklet are an understanding of the affiliate marketing terms and ways to monetise social media networks. It's worth a quick read for an affiliate manager to see what potential entrants to affiliate are being told.
Affiliate Training & Podcasts
There are a selection of courses that could be useful to take a look at on the Affiliate Marketing Training page, both for affiliate management and affiliates.. Listen in to the latest Affiliate Podcasts > as well to keep up to date.
Manage your Own Affiliate Recruitment
Put your new found knowledge into practice with the Publisher Discovery tools and platform to supercharge your affiliate program.
Other Resources
We have a few other resources that you may find useful:
Affiliate Marketing Glossary >
How it Works > more about the platform and free trial.