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The New Global Performance Marketing Event
Well, PI Live Global has been and gone now. You can still catch up by reading our PI Live Roundup Article
PI Live covers 4 days, 27-30 October and is timed to be fully available for UK, European and US attendees. Key Content Partners are Awin and Impact; Gold partners include Acceleration, CJ Affiliate and Tipser.
Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.
Getting the right infrastructure and program tracking is one of the most important aspects of an in iGaming affiliate program’s success. The foundation on which you build your “affiliate house” plays a key role in how you monetise and deliver ROI in this channel.
There have been many changes and innovations in this sector across the past decade which I’ll explain in more detail below. It’s key to plan for the future when considering your affiliate technology and the plug-ins that you can use to maximise it’s performance and growth.
2020 has been a particularly cruel year for the travel industry. In a recent webinar on recruiting affiliates in the travel vertical, Chris Tradgett shared some recent feedback on the challenges and opportunities facing this sector as we head into 2021. This was based on conversations with publishers and advertisers in the travel vertical gave some valuable insights.
We recently gave a live demo looking at how to find Toys & Games affiliates. The Publisher Discovery platform makes this really easy – and makes it easy to recruit them.
In the demo, which we recorded, Chris Tradgett talked through the opportunities facing affiliate managers. With the trends moving towards online retail, a 25-35% growth in online sales is being predicted for this Q4. In the Toys & Games vertical this is compounded by the prediction that 43.4% of UK toys & games sales will be made online by 2022.