Should affiliate marketing be moved out of marketing completely? As any area of performance is naturally based on a cost of sale, it is even more pertinent to argue that it should be managed under Sales – rather than as a Marketing spend.
Category: Affiliate Industry
The affiliate industry is a fast-moving area of marketing, so it’s important to keep abreast of the changes and technologies being used – pick up on these in the Publisher Discovery blog
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Data Update News
The Publisher Discovery engineering team have had a busy start to 2021, with a significant data update and there are more feature updates coming. Users will already have noticed one obvious change with the addition of a Saved Publishers tab in the platform. We’ve more great features planned for Q1 to help our clients find and work with new affiliates more effectively.
Evolution of Recruiting Affiliates
Recently our CMO, Chris Tradgett was interviewed by Rick Magennis on the subject of recruiting affiliates. Rick is the founder of Affiliate Management Expo which is coming up in February.
They talked about how brands and affiliates have changed during 2020 and how a focus on quality over quantity in recruiting is more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.
Publisher Spotlight – Redu
Here’s our latest Publisher Spotlight on Redu, a growing publisher which has brought some exciting developments to the affiliate space.
The Publisher Discovery platform is all about helping program managers to find new affiliates. More importantly it’s about finding the most relevant affiliates to recruit.
What Does 2021 Promise for Affiliate Marketing?
Way back last December, little did we know what 2020 would promise for the world of affiliate marketing. In fact, the world itself felt a very different place!
At Affiliate Summit West, there was talk of a new virus but we’d no idea of how that would impact the coming year. By February and certainly March we knew that 2020 was going to be a very different year indeed. We wrote a short blog post overview of what the pandemic could mean for affiliate managers; but even then so little was known of the economic effect.