Record Breaking Cyber Weekend Predicted
online shoppingMost forecasts are predicting this year’s Black Friday and Q4 generally to break all records. Almost all markets and verticals have seen ‘unprecedented’ changes in the ecommerce and general retail landscape. The global pandemic has forced changes to retail consumer behaviours and retailer responses alike. Our upcoming report will cover this with valuable affiliate analysis that will help in developing actionable tactics to make the most of the Black Friday.
Author: Rob Haswell
A ‘Fireside Chat’ with Everflow
A ‘Fireside Chat’ with Everflow 01 – 1 October 2020 Online The Amazing Agility of Affiliate Chris Tradgett, Publisher Discovery CMO will be in a ‘fireside chat’ with Michael Cole of Everflow on the innate agility of affiliate marketing as a discipline. They’ll be discussing some of the key issues in the affiliate channel. In recent months, the flexibility and adaptability […]
Recruiting Affiliates in Travel
2020 has been a particularly cruel year for the travel industry. In a recent webinar on recruiting affiliates in the travel vertical, Chris Tradgett shared some recent feedback on the challenges and opportunities facing this sector as we head into 2021. This was based on conversations with publishers and advertisers in the travel vertical gave some valuable insights.
Recruiting Travel Affiliates 2020
2020 was a particularly cruel year for the travel industry and travel affiliates. Chris Tradgett shared thoughts on the challenges – and opportunities facing this sector. This covered some of the feedback we had from publishers and advertisers in the travel vertical. Chris will also show how the vertical and geo filtering capabilities of Publisher […]
Finding Toys Affiliates
We recently gave a live demo looking at how to find Toys & Games affiliates. The Publisher Discovery platform makes this really easy – and makes it easy to recruit them.
In the demo, which we recorded, Chris Tradgett talked through the opportunities facing affiliate managers. With the trends moving towards online retail, a 25-35% growth in online sales is being predicted for this Q4. In the Toys & Games vertical this is compounded by the prediction that 43.4% of UK toys & games sales will be made online by 2022.