Affiliate Marketing Management Training
For anyone entering affiliate marketing, training has historically been and 'on the job' affair and a period working within an affiliate network was the best route for a through grounding in the industry. Certainly a great many of the leading figures in the affiliate world today cut their teeth at one or other of the networks.
With the recent growth in the application of affiliate marketing, many of the OPM agencies and online merchants are recruiting staff for affiliate manager positions. In many cases these new recruits will not be people with specific affiliate experience but more a broader 'digital marketing' background.
External Training Resources
Back in the early 2000s, there wasn't much in the way of structured training apart from the Affiliate Tip course from industry veteran, Shawn Collins. This has grown and there are now an increasing number of courses available to get a grounding in affiliate from an experienced trainer.
The benefits of using a third-party trainer are that it gives an agnostic view of the industry to the new employee - and it doesn't tie up existing team members for much of the onboarding of a new recruit.
We've assembled a list of some of the courses you may want to look at either for yourself or your new team members. We can't make any specific recommendations or give a view on any of these. It makes most sense to look at one where you know of the trainer by reputation in the industry (and more specific experience in your sector) and you'll probably get the most useful outcome!
Instructor:
Geno Prussakov
The Affiliate Marketing Experience
Instructor:
Evan Weber
Digital Marketing U
This course will teach you all about managing affiliate programs, including how to effectively recruit affiliates as well as how to manage affiliates to get the most production from your affiliate program. A must for affiliate managers.
Instructor:
Geno Prussakov
LinkedIn Learning
Learn how to start your own affiliate program with these tips from affiliate marketing expert Geno Prussakov. Geno looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and recruit and manage affiliates.
Instructor:
Lee-Ann Johnstone
Affiliate Insider Training
A 12 week live training program for Affiliate Managers who want to launch scale and grow successful affiliate programs.
The live training program is suitable for all digital and affiliate marketing professionals who want to launch, scale or grow a successful affiliate program in any industry. Access two decades of affiliate marketing expertise packed into a 12-week live training program. Training, coaching, and accountability to help drive increased revenue and consistent sales!
Leader:
Geno Prussakov
AM Days
AM Days is organized and chaired by Geno Prussakov, an award-winning performance-based affiliate marketing expert, who over the years has contributed to the online marketing successes of hundreds of top brands and small businesses.
Co-located and part of Affiliate Summit AM Days provides a laser focused
Instructor:
Andy Letting
IDM Training
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy.
- Understand the principles, benefits and pitfalls of affiliate marketing
- Identify which types of affiliates are best for your business
- Develop an effective affiliate marketing strategy
- Measure and evaluate your affiliate marketing programme
- Integrate affiliate marketing into your wider marketing activity
Instructor:
Chris Brown
Clockwork Affiliates
Our Affiliate Marketing Training sessions cover everything from the basic introductory level on affiliate marketing, through to full affiliate program management and high level strategy and growth techniques.
We will tailor a bespoke affiliate training package around your needs. We also offer training & advice for publishers looking to understand the affiliate marketing sector.
Instructor:
tbc
Brain Measures
Brainmeasures is the leading professional online certification company that is highly reputed and renowned for their world class teaching standards and expert guidance and skill testing. After enrolling in this course with Brainmeasures, students will receive an E-book guiding them towards the online exam. Upon successful completion of the exam successful students are awarded a certificate.
Instructor:
n/a Distance Learning
John Academy
This Professional Affiliate Marketing Course is a beginners introduction to affiliate marketing and its key strategies. You will explore the fundamentals of affiliate marketing, such as affiliate links, affiliate websites, email marketing, affiliate programs, SEO and social media. You’ll also learn how to recruit your affiliate army and choose your niche and network. Our step-by-step course material is designed to help you identify the types of affiliates best for your business. Are you are an aspiring digital marketing professional, blogger or sales manager?
Enrol in this affiliate marketing training course and get the practical skills and knowledge you need to further your career progression.
Instructor:
n/a Distance Learning
Centre of Excellence
The Affiliate Marketing Diploma Course gives you a solid understanding of what affiliate marketing is, including its various forms, pros and cons, and how it came about. You’ll be familiarised with some of the many different affiliate marketing networks, how networks function and what services they offer to affiliate marketers and merchants.
From the course, you’ll learn how to manage the day-to-day operations of the business, be exposed to some useful business management tools and resources, and gain an understanding of how affiliate marketing businesses are taxed in the UK.
Instructor:
TBC
iGaming Academy
This comprehensive course gives affiliate managers the knowledge, tools and skills needed to succeed in their role. This is geared specifically to the gambling market
Covering a range of topics in an engaging, interactive format, participants will have the chance to discuss and get hands-on experience. Everyone will be encouraged to put learnings into practice by formulating a real affiliate marketing strategy for their brand or business.
Instructor:
Dustin Howes
Performance Marketing Manager
Performance Marketing Manager has created an online course that coaches affiliate managers to prioritize time, recruit the right affiliates, and develop deeper partnerships. We teach you the innovative techniques in publisher recruitment that put the right pieces in place to grow your affiliate program. Quality affiliate marketing training from an industry old hand.
Instructor:
tbc
iTraining Diploma in Affiliate Marketing
Level 4
The course gives insight and knowledge on how you can grow in affiliate marketing according to three perspectives; the marketer, the merchant and as an entrepreneur. This diploma program is great for anybody who is interested in exploring the avenues of a ‘passive income’ which basically means that you will generate revenue while you 'do minimal work'.
Affiliate Program Management Training
This course teaches you...
- How to set up the right affiliate program for your business - or go back and improve things if you've already started your affiliate program
- How to maximize your profitability
- How to build your database of loyal affiliates
CIM Digital Marketing in Practice
The CIM Digital Marketing in Practice Programme is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing.
Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately. Read more >
Affiliate Training Courses
So what are the affiliate publishers learning their craft from? Historically, for the early affiliates it was all trial and error - and second-guessing what Google was going to do. There are still elements of that and the basics remain for an affiliate to develop good traffic levels and an engaged audience. It's about finding and mastering a niche and developing the content to rise through the millions of websites in the search results for any relevant topic.
It can be interesting and useful for an affiliate manager to understand what new affiliates are learning from the various 'gurus' and '6 figure affiliate masters' as they like to style themselves. Not least for an understanding about what kind of maybe 'grey hat' techniques are being suggested.
They are very mixed in what they offer and expectations they give potential new affiliate entrants. Here are a selection that could be useful to take a look at.
Instructor:
Johannes Larsson
Affiliate Marketing Course For Beginners
Become A Full Time Affiliate
- Who affiliate is for
- Finding your niche
- Setting up an affiliate website
- What to look for when picking affiliate products
Instructor:
Max Cord
Start Your Affiliate Marketing Business
- Identify your Target Market and research their online activity and profile to define the most relevant needs and problems.
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Pick products and services to promote to your target audience based on the already established ground of what they really need.
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Come up with list of relevant keywords to tackle those problems with keyword research for further SEO purposes.
Udemy lists a selection of affiliate marketing courses for potential new publishers - See More >
Other Resources
We have a few other resources that you may find useful:
Affiliate Marketing Glossary >
How it Works > more about the platform and free trial.
Take a look at these other blogs which we would recommend as essential reading for anyone new to the industry. A lot of these are excellent detailed resources, and are pretty good affiliate marketing training in their own right; so well worth reading:
Acceleration Partners - Affiliate Marketing 101
AM Navigator - Complete Guide to Affiliate Program Management
iAffiliateManagement - Affiliate Marketing 101
TUNE - Ultimate Guide to Partner Marketing
Sam Brady - Affiliate Marketing Hub